Consumer Social Analysis Draws Surprising Results at CES 2013
Last week, I flew to Las Vegas to attend CES with my colleague, Jani Virtanen. With over 150,000 attendees, CES brought together innovators from all around the world to showcase new consumer products...
View ArticleAdvertainment Requires Increasingly Intelligent Analytics
Like TV, The Value Is No Longer Black and White Over the past few years, “advertainment” campaigns, such as the legendary Red Bull-sponsored space jump, have grown in frequency and popularity among...
View Article14 Brand Management Case Studies Using Social Intelligence
How Brand Managers Can Use Social Media Analysis To Improve Branding Campaign Results You won’t find anything you are about to read in your social media scorecard! I recently wrote an article on Brand...
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